Explaining about CRM , Modules and Benefits?

Customer Relationship Management (CRM) :

• The approach of identifying,establishing,maintaining and enhancing lasting relationships with customers i.e called " CRM ".
• CRM helps on " ENterprise Manage CR " in an Organized way.
• CRM is software,system and technology.
• CRM is Data storage and Analysis.
• CRM changed corporate culture from Transaction focus to a customer centric one.
• CRM is " Managing Demand ".
• CRM is a strategy cycle focusing on Customers.

In any CRM,consists of mainly 3 modules.

1. Marketing
2. Sales
3. Services

 1.Marketing :

           - Provide awareness to customers with the help of different compaigns like Social networking,Hording,T.V,Print,Mobile and Internet etc.

           - End of the marketing process,Leads will get generated.

" Leads is nothing but interested person and an organization/company. "

2.Sales :

         - Sales people will receive a leads and contact to identify there interested in business.

Note : End of Sales process,all leads will be converted into opportunity,contact and account.

3.Services :

        - It will receive all customers Information and gather needs Queries/Issues/Problems.

        - Main objective of " Service Module " is to maintain good relationships with Customer to generate more business to same customer and attract more customers.

Benefits of CRM :

• Growth in number of customers.
• Maximization of opportunities.
• Long-term profitability & sustainability.
• Helps sales staff close deals faster.
• Reduce Cost.
• Increase customer satisfaction(Be'z they get exactly what they want).
• Ensuring Customer focus.